Soren Kraen

UsSoren Kraen
Executive Director Dubai & Abu Dhabi

I started my career in the shipping business, which I believe gave me a strong foundation to handle the world of business. In 1988 I came to Dubai to work for a small interior design company. I was only 21 years old and expected to stay only for a few years – Well, apparently that wasn’t meant to be.


In 1996, after a few years back in Denmark, during which I took a bachelor degree in international business, I came back to Dubai – this time with my wife and our newborn baby.


Here I joined a small interiors and furniture company as their showroom manager and through the years I worked my way up to becoming the Managing Director of what was then one of the leading office interiors companies in the UAE. In 2009 I decided something new needed to happen. So I founded Xworks Interiors LLC - an office interiors design company that focuses on what I find important, namely design, quality, ergonomics and the environment.



I see myself mainly as a furniture and family man, because this is where my passion lies. And I am so lucky that I deal with quality manufactures within the furniture industry from all over the world; Haworth Inc, Republic of Fritz Hansen, Ege Carpets and Kvadrat Maharam to name but a few.


I have more than 25 years of experience in the UAE within the interiors and furniture industry already, but I still have a lot of future goals – and to be frank; one of my future goals is to get your business, and I am sure that we can offer you everything you need and more.