Bull & Roo Hospitality and Investment

Year: 2016
Size: 4800 sqft
Location: Al Salam Tower - 3, SZR

Design by: Xworks Interiors
Built by: Xworks Interiors
Furniture by: Xworks Interiors


Bull & Roo has developed and operates a number of F&B concepts in the UAE; its initial core mission to “bring really great coffee to the people of the UAE”. The design brief for the organisation’s head quarter in Burj Al Salam was “street cool, informal, relaxed, cosy” yet functional and practical.


We collaborated closely for the design with the company’s creative head to ensure an environment that successfully reflects the multiple brands in the B&R’s F&B portfolio.


The result is a striking workplace with numerous surprise elements like live plants to create a bespoke residential feel. One immediately feels at home and extremely comfortable in the office. This project is an exceptional example of great design that does not necessarily have to be expensive - a lot is possible within any given budget.


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