CID Power 50 List 2023: Soren Kraen

UAE-based Xworks Interiors has gone from strength to strength in the past twelve months, led by founder and executive director Soren Kraen. The firm was recognized for its growth and industry impact as a recipient of the Highly Commended award for Interior Fit-Out Firm of the Year – Small Scale in the CID Awards 2023: MENA, and Kraen’s team credits his ability to push the boundaries of design to deliver innovative and creative solutions to commercial spaces. Kraen’s professional journey began in the logistics sector, where he honed his skills before venturing into entrepreneurship and design. Leveraging his expertise acquired from a renowned interior design firm, he established his own highly successful enterprise. His success and dedication to championing more sustainable design, has earned his place on the CID Power 50 List for 2023. Championing sustainability This year, the firm obtained LEED Gold Certification for its newly constructed Abu Dhabi office. The company is now working towards achieving ISO certification and Zero Carbon policy implementation, an initiative led by Kraen. Leading the way Kraen is the key leadership figure responsible for the overall management, direction, and success of Xworks Interiors. He combines creative vision with strategic acumen, driving the company’s growth and enhancing its reputation in the competitive interior design industry. As the owner, he also bears the responsibility for the company’s profitability and long-term sustainability, and for making crucial decisions regarding the company’s goals, strategies, and finances. He serves as a mentor and coach for all team members at Xworks, guiding with personalized advice, fostering professional development, and empowering staff to overcome challenges and achieve their goals. His coaching style emphasizes empathy, constructive feedback, and creating inclusive team dynamics. Xworks Interiors, under Kraen’s leadership, has built a reputation for delivering projects that exceed client expectations and creating spaces that are both functional and aesthetically pleasing. Looking Ahead In 2024, Kraen has high hopes to continue incorporating eco-friendly furniture, recycled materials, and energy-efficient lighting solutions into his design projects, and to continue educating clients on the benefits of sustainable designs. He’s also aiming to further leverage the power of 3D walkthroughs allowing clients to visualize designs in a virtual environment before implementation, and to explore emerging technologies such as AI for the client’s benefit. Click here for more details about The X Factor

Gloria X

Xworks Interiors LLC: A Company Committed to Social Responsibility and Conservation   We like creating new things. We like designing and creating beautiful new offices, transformative beautiful spaces, and making the people we partner with smile on a daily basis as a result. We think that’s what life is all about: looking at a blank canvas and imagining what can be painted onto it, all starting from a single thought and bringing something new into existence. At Xworks it’s our raison d’être. But to create the new is only half of the story. Because with every beautiful thing that can be created, there’s something already here that’s equally beautiful. That which already exists should always be preserved and nurtured. Protected, nourished. That’s why we’re so excited to announce that alongside other companies who see the world the same way we do, Xworks has adopted a Rhinoceros in Namibia’s incredible new Rhino Sanctuary.     Gloria X (what a fabulous last name!) is a majestic female rhinoceros who represents hope, resilience, and a brighter future for her endangered species. Gloria X is living proof that some things in this world are worth fighting for. More than profits, business, or kudos. What we love about Gloria is that she’s nature distilled into its purest form. We can’t wait to be by her side, ensuring a long and happy life. Xworks will be with her stride by stride, day by day, with the fabulous heroes at the sanctuary: it’s a social responsibility we embrace to prevent the extinction of these magnificent creatures, caring for them so they can thrive, multiply, and remain protected from the threat of poachers. And most importantly… we believe it’s just the beginning. You see, sometimes when we create something new, we overlook what’s already here. But when we take a glance at the world around us and take a step towards protecting what needs protecting and nourishing, like Gloria X and her endangered species, we believe the world will thrive. Children of the future will thank us, and beautiful creations like Gloria X will, too.     These are the kinds of initiatives that we are only too delighted to be a part of. The world is full of beauty, new and old, and together we can ensure its harmony and prosperity for generations to come. And it all starts with Gloria X. Would you also like to be a benevolent sponsor? Click here to know more.  

International Women’s Day

Xworks fosters a gender-inclusive atmosphere within our workplace. We are committed to promoting diversity, inclusion, and ensuring equal opportunities for all employees. Moreover, we firmly believe in upholding equity alongside equality to maintain a fair and supportive environment.

Team Trees

In our effort to take action aganist deforestation, Xworks has proudly supported Team Trees in their mission to plant 20 million trees throughout the year 2020. As expected, the collective efforts from all over the world have led to the planting of over 20 million trees, making a significant positive impact on the environment.

International Plastic Bag Free Day

At Xworks Interiors, we are committed to reducing plastic waste and preserving our planet. That’s why we have embraced recyclable bags as a sustainable alternative to single-use plastic bags. By making this small change, we are taking a giant leap towards a greener future.

Iftar Kit Distribution Abu Dhabi

Our organization actively collaborates with other groups to extend support to the less fortunate, especially during the holy month of Ramadan. This heartfelt initiative involves enthusiastic participation from our employees who contribute both financially and actively engage in this charitable action.  

Iftar Kit Distribution Dubai

Our organization actively collaborates with other groups to extend support to the less fortunate, especially during the holy month of Ramadan. This heartfelt initiative involves enthusiastic participation from our employees who contribute both financially and actively engage in this charitable action.  

Breast Cancer Awareness

“Breast cancer awareness is not only a matter of social responsibility but also an essential aspect of corporate commitment to making a positive impact on the health and well-being of individuals. Xworks, as a responsible company, raises awareness about breast health for both women and men and the importance of screening for early diagnosis. By promoting knowledge and understanding, we aim to empower individuals to take proactive steps in safeguarding their well-being and contributing to a healthier society.”